Give Your Business Card Punch
The purpose of business cards is to make you memorable. When potential clients walk away with a business card, they walk away with an advertisement for the company.
Since your business card is a form of marketing, treat it that way—play to the self-interests of your clients. In order to do this, here are three questions your business card should answer:
1. What exactly do you do?
2. How can you be contacted?
3. Why are you the right choice?
When answering these questions, focus on elegance through simplicity. White business cards are still the most popular, despite hundreds of available colors. Dash your company colors across the top of the business card, or maybe along the bottom, for a nice pop effect. Set your logo in the top right or left corner (where the eyes naturally linger). With all that set, you’re ready for the good stuff.
Tell clients what you do with a straightforward statement of question on the back of the card. Something like, “The company to call when you need [product/service],” or “How can we help you [product/service]?” If your slogan is descriptive enough, you can use that.
As for your contact information, it’s up to you to decide how much you want to include. Obviously, you must have your name, work number, email address, and website. But how about your fax? Your Twitter handle? Maybe you’d also want to add your position, your company Facebook page, or LinkedIn profile.
Now, how do you use your business card to persuade clients that you are the right choice? Well, that statement (or question) on the back of your card can be modified to convey both information and a promise. For example: “The company to call when you need fast, quality [product/service].” Or ask, “How can our experts help you with [product/service]?” Use a little bit of confidence without bragging, and you’ve got it!
In addition to this slogan/pitch, you can put a call to action (CTA) at the bottom or top of the front side of your card. Invite clients to visit your website...and put that invite right below the web address. Tell them to call for a free quote…and put that next to your phone number. Or, ask them to sign up for a monthly newsletter…and put that request right next to your email. Keep it short, sweet, and straightforward.
Just for fun, and for reference, here’s an example of an effective business card:
FRONT
BACK
Notice the simple design and how it makes the text stand out? See also how there’s just right amount of contact info and white space? A business card is not the place to put lots of content! Finally, examine how the statement on the back and slogan on the front coordinate to both define and sell the company. If the slogan were replaced with a call to action, that would work as well.
The possibilities are endless when it comes to advertising on business cards. Just make sure potential clients know what your do, how to connect, and why you’re the best—your business can do all the talking afterwards.
Check back in the next few days for another helpful post form Marketecture and build a better business online.
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