How Pinterest Can Make Your Company Cool
Google is the number one search engine, and YouTube is the second, while Pinterest is…wait, what is Pinterest, anyway?
What is Pinterest?
Pinterest is a site filled with virtual boards where users can “pin” pictures of things they like. Users can “pin” any picture they find on the internet. This isn’t just another photo-sharing site, however: the object of Pinterest is to share colorful, artistic visuals of anything ranging from art to clothes to food to handmade décor. There are even sections on decorating school classrooms and fanciful outdoor scenery.
Why use Pinterest?
The potential of Pinterest lies in its social aspect and laid-back, “discovery” search. People browse the boards of friends or strangers and stumble on new ideas that can promote future purchases. Whether it’s craft supplies or boutique jewelry, the flavor of Pinterest’s pins are decidedly feminine, and in case you didn’t know, women are the ones who make the majority of purchase decisions for their households.
In addition to any potential commerce activity, the power behind Pinterest is the love of sharing. Users can follow other users and “repin” the images they like. When users download the “pin it” web app, they can instantly add any pictures they find across the internet to their pin boards. It’s easy to use, and it’s fun. It’s something that your company should try out, if you have the right kinds of products and services.
How can I use Pinterest?
Here’s some ideas on how your company can be cool while using Pinterest:
1. If you deal in furniture, lights, linens, appliances, décor, frames, or anything else for the home, get some professional photos of your products in use (or in their environment)
2. For photographers, the obvious thing to do is share your cutest, fanciest, and funniest photos
3. Craft and materials suppliers can exhibit quality pictures of finished projects or potential crafts
4. Wholesalers and retailers—this is your chance to show off your latest in fashionable goods to those who really want to know!
5. Lastly, any of your small biz owners with handmade offerings, Pinterest is a brilliant way to display your stuff, and a great way to supplement an Etsy account if you have one
Linking your website to Pinterest is just one way to make yourself heard on the latest social platforms. Visit Marketecture.com to learn more about how your website can be seamlessly integrated with today’s hottest social media with the click of a button.
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